Key Account Management
Your apprentice in the workplace
Explore how to identify key acccountsÂ
Sales
1 DAY COURSE
This course will help you develop the skills and strategies needed to manage key accounts effictively and build long term, profitable relationships. You’ll explore how to identify key accounts, understand their needs , add value and become a trusted advisor. The session also focuses on strategic account planning and the potential for growing accounts.
Who should attend?
This course is designed for account managers, sales professionals and business development teams responsible for managing and growing customer relationships.Â
Course Content
- Understand the role and the importance of key account managementÂ
- Identify and prioritise key accounts
- Analyse customer needs and decision making processes
- Build strong customer relationshipsÂ
- Develop strategic account plansÂ
- Communicate effectively with different stakeholders
- Monitor performance and measure successÂ
Benefits for the individual
- Greater confidence in managing strategic relationshipsÂ
- Increase customer loyaltyÂ
- Improved ability to grow accounts and meet targets
- Stronger customer retention and revenue growthÂ
- More strategic and consistent account managementÂ
- Improved alignment between customer needs and business goalsÂ
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